Functional Body Care Starts Now
OUR STORY
What if we told you the “Pink Tax” doesn’t end at the register. Women work a hidden “third shift”. Beyond work (first shift) and family (second shift), there’s the unspoken time tax of being a woman - beauty routines, self-care, periods, pregnancy, menopause, and everything in between. It’s time-consuming, and it’s often overlooked.
We believe it’s time to change that. Our mission is to create functional beauty and personal care products that give women back their most valuable resource: time.
Our philosophy is built on three pillars: Time-efficiency, Multi-functionality, and Portability.
Every product is designed to save you time, serve a purpose, and go wherever life takes you. At Third Shift, we believe in smart self care that works with you, not against you.
OUR FOUNDATION
“Designing essentials that
respect your time and bandwidth.”
OUR CORE BELIEFS
TIME IS POWER
OUR PRODUCTS PROTECT YOURS
Your time is the most valuable currency you have, yet so much of it falls into endless routines. We make personal care products that work while you do. No more planning your life around hair wash days, now hair care plans around you. No more choosing between results and your sanity. Our formulas are built for women who refuse to sacrifice hours to the sink or mirror, because when you reclaim minutes, you reclaim power.
LESS IS MORE
WE CUT THROUGH CLUTTER AND GET TO WHAT WORKS
The beauty industry thrives on excess. But you don’t need endless steps, confusing instructions, or overblown promises. At Third Shift, we keep it simple — fewer products, smarter formulas, and multitasking solutions that do more for you. Everything we make has a clear purpose. No extras you don’t need, no empty claims, and no wasted time.
SCIENCE-BACKED ALWAYS
EVERY FORMULA IS CLINICALLY INFORMED
We approach beauty like a science lab, not a marketing room. Every formula is conceived with clinical research, built with proven ingredients, and refined through rigorous testing. From ingredient sourcing to formulation trials, every step is informed by science and backed by clinical insight. The result is high-performance care that delivers measurable results you can feel — and see.
FOUNDER’S NOTE
I started Third Shift because I know what it feels like to constantly be “on.” Between work, family, and the invisible time tax of self-care, women are often left with no space to simply breathe. That invisible load—the third shift—is something I’ve lived firsthand and seen so many others quietly shoulder.
With a background in tech, finance, and building brands, I’ve spent years in high intensity roles observing how much time women lose to routines that don’t always serve them. I wanted to change that. At Third Shift, we’re creating personal care products designed to give you back minutes, hours—pieces of your life that add up. Our products are functional, travel-friendly, and rooted in science, so you can do less without compromising on results.
We believe self-care should work with your life, not against it.
Thank you for letting us be part of your day, so you can get back to living on your own terms.
— Rupali Bahl
Founder & CEO, Third Shift
