Four women sitting on red chairs against a red background Four women sitting on red chairs against a red background

WOMEN OF THIRD SHIFT

Behind the scenes of women who do it all.
Honest conversations with aspirational women.

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IN CONVERSATION WITH THE WOMEN OF THIRD SHIFT

"How to balance it all: identify your priorities"

Michelle Anderson

"Brands built for women are owned by men, why can't women build them."

Amanda Emmanuel

"Brands today are pushing you to buy more and more products"

Michelle Anderson

"Simple routines work better for me."

Amanda Emmanuel

"Brands today are pushing you to buy more and more products"

Michelle Anderson

"Simple routines work better for me."

Amanda Emmanuel
IN HER OWN WORDS

Michelle Anderson

Between building a company and staying on top of everything else, I don’t have time for complicated routines. Third Shift just makes sense, it’s streamlined, effective, and actually fits into how I live my day.

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WHAT'S YOUR THIRDSHIFT?

People ask a lot from women—and your personal care routine asks for more.

Beyond careers and responsibilities at home, there’s a constant layer of upkeep that often goes unnoticed: managing appearance, maintaining routines, and staying “put together.” It’s not always visible, but it takes time, energy, and mental space.

We built Third Shift to rethink that reality.

Our goal is simple: create personal care that fits into real life—products that simplify routines, reduce effort, and give time back where it matters most.

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THE THIRDSHIFT INDEX