WOMEN OF THIRD SHIFT

Behind the scenes of women who do it all.
Honest conversations with aspirational women.

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IN CONVERSATION WITH THE WOMEN OF THIRD SHIFT

"How to balance it all: identify your priorities"

Michelle Anderson

"Brands built for women are owned by men, why can't women build them."

Amanda Emmanuel

"Brands today are pushing you to buy more and more products"

Michelle Anderson

"Simple routines work better for me."

Amanda Emmanuel
Woman in a black top with text 'Women of Third Shift' on a light gray background Woman in a black top with text 'Women of Third Shift' on a light gray background
IN HER OWN WORDS

Michelle Anderson

Between building a company and staying on top of everything else, I don’t have time for complicated routines. Third Shift just makes sense, it’s streamlined, effective, and actually fits into how I live my day.

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WHAT'S YOUR THIRDSHIFT?

People ask a lot from women—and your personal care routine asks for more.

Beyond careers and responsibilities at home, there’s a constant layer of upkeep that often goes unnoticed: managing appearance, maintaining routines, and staying “put together.” It’s not always visible, but it takes time, energy, and mental space.

We built Third Shift to rethink that reality.

Our goal is simple: create personal care that fits into real life—products that simplify routines, reduce effort, and give time back where it matters most.

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THE THIRDSHIFT INDEX

  • Women of Third Shift- Amanda Women of Third Shift- Amanda

    Women of Third Shift- Amanda

    Bhavika: Welcome to our series Women of the Third Shift, where we talk about the multiple shifts women juggle—work, home, and womanhood. The time spent maintaining ourselves, the pressure to...

  • Women of Thirdshift- Amanda Women of Thirdshift- Amanda

    Women of Thirdshift- Amanda

    Introduction Bhavika: Welcome to our series Women of the Third Shift, where we talk about the multiple shifts that women juggle between work, home, and womanhood. The time spent maintaining...